DON MARIO, JALISCO, MEXICO - The countdown is on to Grupo Alta’s, the principal grower and agricultural lead of Divine Flavor, spring grape program. As the season gets ready to kick off in April, the company hosted La Escuela de Asociados, a two-day social event for its farmworkers at its Don Mario vineyard in Jalisco, Mexico.

“La Escuela de Asociados is dedicated to empowering our new associates with a comprehensive understanding of the abundant resources and amenities provided by the company," stated Alan Aguirre, President and Chief Executive Officer of Grupo Alta. “As a pioneering force in our industry, we recognize that our success hinges upon the talented individuals who make up our organization. The School of Associates serves as a launchpad for cultivating a culture of passion, dedication, and nurturing future leaders for our company.”

Translating to School of Associates in Spanish, La Escuela de Asociados is a key component of Grupo Alta's recruitment process when workers from the southern states of Mexico migrate north for employment, a release explained. It serves as part of the company’s inaugural process of welcoming new associates once they arrive and is geared toward the firm’s commitment to support and empower its current and new farm workers before the start of the season.

The intensive workshop covered crucial topics such as worker rights, on-site amenities encompassing medical, dental, and psychological care, payment and tax regulations, and other important guidelines to ensure worker awareness and compliance.

As the upcoming grape season at Grupo Alta’s Don Mario operation approaches, the grower is optimistic and believes that the Don Mario vineyard is on the cusp of a mature and prosperous season.

"We are tremendously eager to begin our Jalisco grape program this year," said Carlos Bon, Senior Vice President of Sales. "The farm has evolved significantly during the past seasons, and we expect the quality and flavor of the grapes to be the best since we started producing at this location. Our experienced teams have gained valuable knowledge in successfully managing a grape operation there and producing at a standard we’re known for."

Strategically positioned to bridge the gap between the Peruvian and Chilean seasons ending and the traditional Mexico season beginning, Don Mario is poised to cater to the demand for high-flavored quality grapes for key Divine Flavor retailers.

To learn more about La Escuela de Asociados and Grupo Alta’s Don Mario operation, click here.

Stay tuned to AndNowUKnow for more season updates.