MISSION VIEJO, CA - With the Hass Avocado Board’s (HAB) recent announcement, industry members will have pertinent supply and market data right at their fingertips. The organization announced that it will be shifting its webinar series to an on-demand platform, making access to information convenient for stakeholders.

“Driving sustainable demand and growth across the avocado industry requires a steady, reliable pipeline of quality data and business tools,” said John McGuigan, Director of Industry Affairs for the Hass Avocado Board. “The webinars offer a 30-minute briefing of timely information, including recommended action items. It’s free to attend, and we are excited that the new on-demand service creates more convenience and flexibility.”

The first presentation of 2023, Rethinking Retail: Regional Category Development Drivers, is a consolidated review of a study examining fresh avocado purchase trends and behaviors from a more than three-year period. According to a release, it provides strategic opportunities for marketers and retailers to customize their approach by region for strong sales.

This webinar series is an example of the HAB Effect in action, utilizing the diverse expertise of the HAB staff and industry subject-matter experts. Through the power of HAB, industry members can access unbiased data and actionable market insights to make better business decisions and drive category growth more effectively nationwide.

There will be three more webinars in 2023, including a presentation of key learnings and takeaways from the upcoming World Avocado Congress.

To access HAB’s webinars on-demand, click here.

AndNowUKnow will be the place to find more tools and updates for the produce industry.

Hass Avocado Board