NEW YORK - The back-to-school season is in full motion, and our industry is harnessing that momentum from retail to foodservice, meal kit providers, and everything in between. HelloFresh is among those tapping into the opportunities of back to school, introducing a comprehensive new family-focused menu: HelloFresh Family.

"As a mother and chef, I understand first-hand the challenges families face when it comes to preparing wholesome meals that everyone will love—especially during the busy back-to-school season," said Kristin Bryan, Senior Director of Culinary Innovation at HelloFresh. "With the introduction of the HelloFresh Family, we're giving parents and caretakers a solution that not only saves time but also brings joy to the dinner table with a variety of meal options that are delicious, convenient, and appeal to all tastes."

As a press release shared, the enticing new HelloFresh Family menu features new meal concepts designed specifically to help families who struggle to balance the different taste preferences and dietary restrictions that come into play when planning and preparing mealtime.

The inclusion of “Build-a-Plate” meals allows parents and caretakers to choose from delicious, family-friendly recipes that feature a main dish with various sides, toppings, and add-on options so each family member (including picky eaters like myself) can build their own perfect plate.

Also catering to large families, HelloFresh debuted its first-ever, six-serving meal plan size, which can cater to larger households or simply satisfy smaller families with big appetites.

For added convenience, families can also choose from a selection of quick meals designed specifically for kids, or family recipes that can be prepared in 20 minutes or less.

“Big Batch” recipes round out the HelloFresh Family menu, with offerings like Slow Cooker Slammin’ BBQ Chicken Sandos providing double portions so home cooks can entertain guests or enjoy delicious leftovers as future meals.

More information on the meal kit provider’s back-to-school lineup can be found here.

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