TAMPA, FL - Hillary Femal is taking her extensive marketing know-how and transforming it into what I’m sure will soon be the go-to marketing resource for the industry. The former Vice President of Global Marketing for IFCO Systems and Vice President of Sales and Marketing for 48forty Solutions has officially announced the launch of Freshwater Marketing. The new venture is focused on offering comprehensive marketing support to B2B companies in the produce, packaging, and distribution-related industries and beyond.

“Throughout my career, I’ve seen so many mid-sized companies without a cohesive, results-driven marketing program,” Femal said. “In some cases, the business grew so quickly there didn't seem to be any time to focus on marketing. In others, companies were stuck doing the same things year after year without any real strategy, unsure of what was working and what wasn’t.”

Femal has over 15 years of executive marketing experience with high-growth companies under her belt—experience that has encouraged her to provide a solution for the challenges many mid-sized B2B companies face. As a result, Freshwater Marketing aims to be the industry’s "outsourced marketing department for mid-sized companies™," offering services like marketing strategy and planning, branding, market research, event management, content creation, and all internal and external marketing communications.

“When your company’s growth is in the double digits, leadership is far too busy putting out fires to dedicate much thought to their marketing plan,” Femal explained. “And because budgets are tight, every dollar of SG&A has to earn its keep. The irony is that without investing in a structured marketing plan focused on results, you’ll never know if what you’re doing is worth what you’re spending.”

In a press release, Femal emphasized that it doesn’t take a huge budget, huge staff, or scores of agencies to move the needle—all it takes is a clearly defined, data-driven marketing strategy executed all day, every day—which is exactly what Freshwater Marketing hopes to help companies with.

“I’m excited to show companies how quickly an outsourced marketing solution can yield results,” concluded Femal. “Freshwater was created to offer marketing capabilities that take years to build— today.”

Congratulations to Hillary Femal on this next step in her career! For more information on Freshwater Marketing, visit the website. And for more produce industry news as it hits the newswire, keep checking back with AndNowUKnow.

Freshwater Marketing