ELGIN, MN - Let’s give a round of applause to Rebecca Meyers! The industry veteran was recently named as Honeybear Brands’ newest National Sales Director.

“I’m extremely excited to be working for a company with a heritage grower background, but who has been able to develop a globally recognized brand synonymous with quality. It has always been a priority of mine to ensure I’m providing my customers with an exceptional product that I too can be proud to share with my own family and friends,” said Meyers.

Meyers joins Honeybear after working most recently for Auvil Fruit Company, a press release stated. She has more than 20 years of experience in the industry executing sales leadership roles throughout her career. Meyers has a wealth of experience utilizing marketing and category management tools to deliver meaningful solutions when she meets with customers.

In this new role, Meyers will be maintaining existing customer relationships as well as leading the business development team.

“Her experience as well as being a people person will help provide us with a new lens on driving sales in an evolving retail landscape,” said Don Roper, Vice President of Sales and Marketing. “As our company continues to expand our growing and production in both Washington State and the Midwest, her expertise will be critical as we bring the Honeybear branded products to more markets.”

Meyers grew up in Western Massachusetts, receiving her degree in Food Marketing from St. Joseph’s University. She assumed her first role at C&S Wholesale Grocers immediately upon graduation.

“Having a procurement background allows her to have empathy on the buying side and gives a diverse approach to how Meyers navigates the buying and selling dynamic,” added Roper.

Congratulations to the new leader!