Howard Nager Appointed New Director of Marketing and Business Development of Pacific Trellis Fruit; Josh Leichter Comments
LOS ANGELES, CA - A well-known name in the produce industry, Howard Nager has nearly 40 years of experience at his back. The produce vet announced earlier this year that he was exploring new business opportunities, and it looks as though he’s found his next venture. Recently appointed Pacific Trellis Fruit’s new Director of Marketing and Business Development, Nager will be a key part of the company’s future strategy.
"I am extremely excited to join the team at Pacific Trellis Fruit and feel that it is a great fit with my qualifications and personality," Nager remarked of his appointment. "They are well known for their innovative quality products marketed under the Dulcinea® brand, top-tier customer service, and a dedicated workforce focused on pursuing excellence. I look forward to working with our team to extend the widely recognized Dulcinea brand beyond melons and, more recently, grapes and cherries to additional items that will bring value to the supply chain."
A press release explained that in his new role, Nager will build robust marketing campaigns and promotions to further educate consumers on Pacific Trellis Fruit's exclusive high-flavor varieties.
"We are excited to have someone of Howard's caliber and experience joining the company. He is an excellent collaborator and has remained customer-focused throughout his career in fresh produce," said Josh Leichter, Chief Executive Officer. "His leadership will play a significant role in executing our strategy and achieving our vision."
In this role, Nager will also work with the team to build industry relationships to develop new business opportunities. In turn, this will strengthen Pacific Trellis's existing relationships with customers across the United States and Canada.
His marketing and business development experience goes back over 38 years. He most recently served as Vice President of Business Development and Marketing for Progressive Produce. Pacific Trellis noted that his talent and know-how will be most welcome in this position.
To say hello to Howard and the team, stop by the Pacific Trellis Fruit booth #219 at the upcoming Southeast Produce Council’s Southern Exposure in Orlando, Florida.
Congratulations to Howard on this new role!
