CORONA, CA - As the industry gets ready to gather for Viva Fresh in Houston, Texas, Index Fresh is getting ready to show off the ways it is helping promote healthier lifestyles. Among the team attending the show is Susie Rea, Sales and Business Development, who is serving as a mentor for this year’s Clean Eating Challenge.

“Anyone aiming to have a healthful balanced diet can lean into avocados, because they pack a nutritional punch with an abundance of potassium, healthy fats, and dietary fiber,” said Rea. “Best of all, they taste great and are versatile, so you can plan a healthy breakfast, lunch, or dinner around avocados. I, along with other ‘Challenge Champions’, take advantage of Viva Fresh as a forum to share how we’ve adopted healthier lifestyles, starting with eating more of what we grow and sell while celebrating our wellness wins along the way.”

Rea herself participated in the 2022 Viva Fresh Clean Eating Challenge, a release stated. Now, she is back to coach her industry peers who are looking to tap into clean eating and wellness through movement and diet.

At the show, Rea and her colleagues at Index Fresh will also be discussing avocado category expansion opportunities, new sustainable packaging solutions, and more. Viva Fresh also serves up the perfect opportunity for the industry to talk with Index Fresh about its seasonal GEM avocado program that kicks off this month.

“Gold-flecked GEM avocados deliver all the healthy nutrients of the beloved Hass, but with a larger size and slightly nuttier flavor. GEMs bring bonus value, variety, and taste to the category,” commented Rea.

GEMs are also a sustainable choice for growers looking to increase yields, reduce water displacement, and achieve greater efficiency during harvest. The variety provides a great option for retailers looking for a seasonal program of premium, sustainably grown fruit marketed now through the end of July to expand the avocado category.

The company will be introducing its new cellulose packaging for its bagged organic and conventional AvoTerra line. The cellulose bag is made of 100 percent paper and is both 100 percent recyclable and compostable.

To chat with the team about these highlights, stop by booth #117.

Stay tuned to ANUK for more show updates.