AVONDALE, PA - As technology continues to broaden marketing horizons, To-Jo Mushrooms is making moves to stay ahead of the curve. The mushroom purveyor is proud to announce the launch of its new Kitchen Live Series, at 6 a.m. PST, on today, July 21st, using #KitchenLiveSeries on its various social channels.

“We are excited to enter a new arena that allows us to connect with our end consumer. We hope to give customers helpful tips, culinary techniques, and tasty uses for mushrooms that they’ll be excited about using in their own kitchen,” said Pete Wilder, Director of Marketing, according to a press release.

Aiming to connect with the end consumer, Kitchen Live will provide new and tasty ideas for incorporating mushrooms into their meals at home. Fans can check out the first video of the series on the company's YouTube channel here after the 6 a.m. PST launch.

The series will feature innovative recipe videos every month, as well as live demos featuring local chefs cooking with various To-Jo products each quarter. Kitchen Live will also collaborate with To-Jo’s retail and foodservice partners, providing a platform for online promotions and the launch of new products.

To-Jo Mushrooms