DELANO, CA - We’re in the beginning of August, which means Jasmine Vineyards just hit the start of its season. President Jon P. Zaninovich took a beat out of the busy time to give us a lowdown on what retailers and buyers should expect this fall.

“This year’s crop is meeting our standards of quality. We’re seeing large-sized berries and bunches with moderate to high sugars,” Jon shares. “We’re at the start of our table grape production, but we’re expecting promotional volumes this year.”

Jasmine Vineyards is expecting pricing to be higher than last year due to increased costs, but the team is working to meet the demands and expectations customers and consumers have.

And with the fall season on the horizon, now is a prime time to put table grapes in the spotlight.

“We experienced a slightly later start to the season, which gives the cherry season time to wrap up,” Jon continues. “This also means we should have a healthy supply come winter, with red, green, and black seedless varieties available to shoppers for holiday meal planning and entertaining.”

Stick with AndNowUKnow for more updates straight from the fields as the season progresses.