The Little Potato Company's Janet Burton Discusses Updated Messaging and Merchandising Tools
EDMONTON, CANADA - Backed by research, care, and consideration for both customers and consumers, The Little Potato Company recently unveiled its brand refresh. Wielding an updated look, messaging, and more, the potato provider is prepared to assist its partners in meeting shopper demand and boosting product sales in-store and at foodservice. Janet Burton, Vice President of Sales, pulled back the curtain to provide more details.
“What makes The Little Potato Company brand stand out is our pride in being family-owned and committed to family values as well as the fact that we offer a year-round supply of delicious little potatoes,” says Janet. “In our industry, it’s essential to have a consistent supply. Thanks to our amazing field and agronomy teams, we don’t have gaps in supply, so that we can share our nutritious, convenient little potatoes all year long. We’re also committed to sustainability, and it’s rooted in our company purpose: to feed the world better. That’s important to shoppers and something we’re always looking to improve. It’s one of our strategic pillars.”
In addition to offering convenience, The Little Potato Company’s products are highly versatile for all meal occasions—not to mention they are easy and quick to prepare. From appetizers to main courses and side dishes, the supplier’s Little Potatoes are an excellent option for retailers and foodservice operations looking to liven up their menu with a simple and nutritious solution. And with the rise in popularity of vegetarian and vegan dishes, Little Potatoes are practically a no-brainer as they are easily dressed up and complement a wide range of flavors.
To top it off, The Little Potato Company’s varieties are all proprietary, an attractive selling point in the produce aisle. And to help highlight features and benefits, the brand has a wide range of retail support tools to help boost sales.
“We have fabulous merchandising vehicles for our bag products and value-added kits. They come fully loaded, minimizing labor while driving incremental sales and awareness,” Janet explains. “They are very versatile and can be used to merchandise in multiple in-store locations. These display vehicles are eye-catching and drive incremental sales.”
The Little Potato Company also offers year-round POS materials, updated with the brand refresh to draw consumers’ eyes. Starting March 28, the company will also launch a campaign across North America, which will be supported with a digital ad to showcase its updated image and branding.
With these tools, The Little Potato Company is helping its partners meet growing consumer demands, like convenient and nutritious meals.
Updated branding, packaging, and merchandising tools. What’s next for The Little Potato Company as it strives for growth? Keep an eye on AndNowUKnow for updates.
