BRAMPTON, ON - Savvy Loblaw shoppers coast-to-coast have saved more than $50 million in 2024 on groceries—and over $238 million in the past 5 years!—simply by shopping on the Flashfood app. Flashfood is a marketplace that connects customers to great deals on fresh groceries and is available in 850 Loblaw grocery stores across Canada.

With the Flashfood app, shoppers save up to 50 percent off everyday essentials that are nearing their best-by date or where the store has excess inventory, including meats, dairy, seafood, fresh fruits and vegetables, prepared foods, and more. Purchases are made directly through the app and customers simply pick up their order from the Flashfood Zone located inside their participating Loblaw grocery store, a press release stated.

Since initiating its partnership with Flashfood in 2019, Loblaw has diverted nearly 86 million pounds of potential food waste from landfill through the program—a major milestone, as Loblaw aims to send zero food to landfill by 2030.

“With the rising cost of living, Canadians are looking for more ways to save money. Last year alone, customers purchased more than 900,000 boxes of fresh produce at our stores through the Flashfood app,” explained Jonathan Carroll, SVP, Superstore Operations and head of Loblaw’s food waste reduction initiatives. “This partnership allows us to offer incredible value to our customers while taking meaningful action to reduce food waste. It’s a win-win for our customers, our business, and the environment.”

“Loblaw’s commitment to sustainability and its expansive network of stores have been instrumental in the success of our partnership and our impact on Loblaw’s communities,” said Nicholas Bertram, CEO of Flashfood. “Together, we continue to deliver on our mission to connect families with more affordable groceries in Canada and reduce the amount of food going to landfills.”

Launched at Maxi in 2019, Flashfood is now available in 850 Loblaw grocery stores and franchise locations across Canada, including select No Frills, Maxi, Real Canadian Superstore, Real Atlantic Superstore, Loblaws, Real Canadian Wholesale Club, Zehrs, Your Independent Grocer, Provigo, and Dominion stores.