MCALLEN, TX - In the produce industry, time is of the essence, and the early bird that knows about a hiccup in harvest or a new crop on the market is often the one who gets the worm, so to speak. Here to help you be that early bird is Lone Star Citrus, with its new bi-monthly newsletter focused on all things Winter Sweetz Texas red grapefruit.

"We are looking forward to an abundant harvest this year and sharing valuable insights with the trade as the season kicks off," said Trent Bishop, Vice President of Sales. "Due to several factors being slightly different than they were at the start of last season, we expect the first six weeks of the Texas season to be a less volatile market than it was last year, possibly taking out the peaks and valleys leading up to Thanksgiving."

Subscribers to the new Winter Sweetz newsletter will be the first to know harvest updates and gain further insights as the crop hits the market then progresses throughout the season. This year, according to a press release, Winter Sweetz’s groves experienced an optimal summer with timely rains that produced more tonnage on the trees than the previous year. This heavier volume of fruit, strong juice market price, and small gap between the California and Texas season has the company expecting a steadier market this year.

Winter Sweetz has been dedicated to being a helpful resource for the produce industry beyond the trade newsletter, as well. The company has built an extensive market database for its retail partners to grow shopper demand in the grapefruit category.

PMA Fresh Summit attendees can visit booth #1800 to learn more about this year’s crop and how targeted research can help increase sales and grow the category. And to receive the company’s trade newsletter, sign up here.

Lone Star Citrus