Welcome to What's In Store. The first colors of autumn used to signal the end of summertime treats including sweet, plump, juicy berries. But that was then and this is now with Driscoll’s fresh berry patch available all-year-round, from New Year’s Day to New Year’s Eve. 

The year-round supply means shortcakes, cobblers, and fruit-topped waffles are always on the menu, and that also means improved sales in baking goods and dessert toppings.

Additionally, Driscoll’s is doing its part to bring shoppers to the market with dedicated campaigns targeting “foodies.”

New recipes, frequently promoted on their website and the daily post on Facebook and other social media outlets are leading people back to the dinner table.

Driscoll’s has been a fresh berry leader for close to half-a-century as they have continued to pioneer the field of natural breeding techniques in some of the world’s best growing regions.

Sales in the berry category have been outpacing other produce items for several years. Produce managers consistently note that a well-stocked ‘berry patch’ complete with strawberries, blueberries, raspberries, and blackberries has become a destination location in produce aisles.

Customers can find latest and best tasting new berry recipes from the company at driscolls.com.  And for promotional ideas and opportunities for taking advantage of raspberries during this peak season, contact a Driscoll’s sales representative. Thank you for watching What's In Store.

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