SACRAMENTO, CA – Continuing to ramp up growth since opening earlier this year, Farmers Communication Exchange is bringing on Mackenzie Bressler as its new Digital Media Coordinator. Bressler is a recent Agricultural Communications graduate of California Polytechnic State University, San Luis Obispo and a native of Colusa, CA.

“I hope to utilize my passion for the industry, experiences growing up in the livestock and grain industries, and knowledge from the Agricultural Education and Communications Department to join the Farmers Communication Exchange to continue sharing the stories of farmers through creative communication,” said Bressler. 

Farmers Communication Exchange, the new public relations and social media firm from Marilyn Freeman Dolan, a former Executive Director of the Alliance for Food & Farming, specializes in working with California-based commodity groups and associations. According to a press release, the company offers a wide array of services, including strategic messaging, issues management, digital media, and content development for websites and social media.

“Our firm continues to grow since opening its doors in January. We welcome Mackenzie to our team of experienced and talented employees,” said Dolan. “I’m especially pleased to be bringing on a graduate from the Ag Communications Department at Cal Poly, San Luis Obispo, since I’m a graduate from there as well.”

In her new role, Bressler will be tasked with aiding commodity groups and associations with their weekly newsletters, as well as assisting with social media activities and monitoring media channels on behalf of clients. Bressler will also be developing blog and website content by creating ‘Meet the Farmer” profiles, which tell stories about the firm's various clients.