KINGSVILLE, ONTARIO, CANADA - Mastronardi Produce® is staying true to its roots with a Campari® tomato promotion. Not only did the Campari tomato change consumer expectations about what tomatoes should taste like—they were the very first tomatoes to be branded by Mastronardi Produce.

Now, the greenhouse grower is celebrating 30 years of the Campari tomato being on the market with promotions spotlighting the variety. Retailers will have access to merchandising programs, ad campaigns, and fun consumer promotions.

The packaging materials highlight the top-notch flavor that started it all with a tagline that says simply: the tomato lover’s tomato®. Mouthwatering dishes adorn the sides as well, promising shoppers that delicious pizzas, sandwiches, and sauces are just a few steps away.

Keep reading ANUK as we continue to cover the latest promotions across the industry.