Mission Produce Announces Mr. Avocado Arrives in 7Fresh in Beijing
BEIJING, CHINA - Mr. Avocado has landed in Beijing. The premium ripe avocado from Mission Produce and Lantao in China had its first delivery via e-commerce site JD.com’s newly opened brick and mortar supermarket, 7Fresh in Beijing City.
“We wanted to make a strong impression with consumers at 7Fresh, and our full package with recipes, how-to guides, and nutritional information really did the job,” said John Wang, President & CEO of Mr. Avocado, who also noted that first-day of sales were impressive. “We were very pleased with the sales volume and the opportunity to continue to educate the Chinese consumer on all the benefits of the avocado.”
The 4,000-square-meter 7Fresh located near JD’s headquarters in the Yizhuang District of Beijing is a store jam-packed with high-tech amenities, such as smart shopping carts, sensor-activated product information, and integrated online and offline shopping capabilities. According to a press release, the first traditional offline supermarket by JD comes with an increased focus on freshness, high-quality produce, and high levels of service. Mission and Lantao reported that this makes the store a perfect match with the values of the Mr. Avocado brand.
Following the successful launch of Mr. Avocado in Pagoda in 2017, the brand quickly grew to be included in Harbin Zhongyanghong supermarket in the summer, then JD online, and finally online retailer Missfresh in November. Now, entering into the beginning of 2018, Mr. Avocado is rapidly finding more opportunities in the market through various supermarket and online channels.
For its debut at 7Fresh, Mr. Avocado developed customized boxes that were engineered specifically to fit four large avocados and to stand out in the store’s environment. The design features bold color and graphic design, as well as educational materials to demonstrate how to cut an avocado and make seasonal recipes for Chinese New Year.
While the growth of Mr. Avocado seems rapid, there’s even more to come in the future of the brand. Mr. Avocado plans to find additional opportunities to continue its brand development, including through distribution channels that provide opportunities to promote a healthy lifestyle that include avocados in daily Chinese diets. Stay tuned to find out more as Mission Produce and Lantao keep pushing ahead.
