OXNARD, CA - Mission Produce is continuing to evolve its program and grow its team in 2018, with the addition of Hector Soltero as Director of Sales Planning. This new hire by the avocado powerhouse brings Soltero back to his Mission Produce home for his second stretch, having initially worked for the company from 2008 to 2015 in a sales capacity and as the Wholesale Manager.

“I am very excited to be back at Mission. The company continues to mature, and the opportunity was right for my return,” Soltero stated. “Mission has grown dramatically in the past few years, and our ability to service customers as we grow is our highest priority. It makes more sense than ever to refine our planning processes to ensure we are optimizing inventory levels and implementing effective sales planning strategies.”

Soltero will report to Brent L. Scattini, Vice President of Sales & Marketing, in his new role as Director of Sales Planning.

“With Hector, we’ve added depth and experience to our sales management and planning processes,” Scattini said. “Given Hector’s experience at Mission, as well as his work outside the organization, we feel that his skillset is a perfect fit for our needs.”

Soltero worked most recently in avocado sales for Westfalia Fruit and brings more than 10 years of sales and sales management experience to Mission.

Congratulations, Hector, on your reunion and exciting road ahead with Mission Produce!

Mission Produce