LEXINGTON, ON - Though Christmas in 2020 probably looked different for many of us, the spirit of the holiday still prevailed. Through multiple fundraisers and donations, Nature Fresh Farms once again reached a helping hand to its community during the holidays, carrying out its Holiday Giveaway for the fourth consecutive year.

“There have been difficult times had by all [in 2020], so we weren’t sure how much our teams would be able to raise for our holiday programs,” said Vice President John Ketler. “Once again, the incredible generosity and kindness of the members at Nature Fresh Farms, Sunens, and South Essex Fabricating continues to surprise us. They have so much love for their community, and it is truly inspiring to see how everyone is so eager to give back to people in need in such a meaningful way.”

To spread some much-needed holiday cheer, the grower gifted 44 gift baskets to families in need as part of its Holiday Giveaway initiative, according to a press release. The baskets, filled with $200 worth of groceries and a $500 gift card, were distributed to 34 families in Windsor-Essex, Ontario, and 10 families in Fulton County, Ohio.

But the gift-giving didn’t stop there for Nature Fresh. In addition to the Holiday Giveaway, the company also participated in a cross-company food drive with South Essex Fabricating and Sunens. The three companies collected 2,279 dry goods from employee donations and took the items to the local Salvation Army. Nature Fresh Farms’ Ohio team made donations to The Open Door in Delta, Ohio, while its Laredo team donated the goods to the South Texas Food Bank.

Nothing quite lifts consumers’ spirits like a little help around the holidays, and they know they can look to Nature Fresh for just that. As we continue to see how this spirit plays out in the new year, AndNowUKnow will report on how industry leaders are remaining pillars of support for their consumers.

Nature Fresh Farms