New York Apple Sales Hires Jim Allen as VP of Marketing and Matt Wells as Director of Field Services
GLENMONT, NY – New York Apples Sales (NYAS) has announced two important hires this week; Jim Allen and Matt Wells have joined the company as Vice President of Marketing and Director of Field Services, respectively.
“Jim Allen’s extensive experience in all aspects of the produce industry will be a great plus for us,” said Kaari Stannard, President and Owner. “Along with his tenure at the Apple Association, he was in produce sales for 16 years, so he knows this business inside and out. Matt Wells brings the ideal background to our business. He grew up in a family fruit business, worked at Cornell, has been out in the field, and understands the procurement and sales processes completely.”
According to a NYAS press release, Allen recently retired from his role as President and CEO of the New York Apple Association after 17 years in that position. He was the recipient of several awards during his tenure at the association—including United Fresh Produce Advocate of the Year and US Apple Association Apple Champion. In his new role, Allen will focus on retail promotion, public relations, managed varieties, government relations, and other marketing efforts.
“This is a company focused on quality, innovation, and growth,” Allen noted. “Think of the way NYAS has teamed with suppliers in New Zealand and Nova Scotia to bring fresh and new apple varieties to the States as just one example. I’m thrilled to be able to help take this company even further.”
Wells, meanwhile, previously served as Procurement Manager for Dr Pepper Snapple Group, Team Leader of Cornell’s Lake Ontario fruit team, and Orchard Supervisor for Maple Ridge Fruit Farm. Along with his ample experience as an Orchard Supervisor and Procurement Manager, Wells brings a wealth of experience from his time spent as Business Management Specialist for the Cornell Cooperative Extension—working to educate fruit growers on production economics. In his new role, Wells will focus on food safety and quality assurance.
“I’m excited to work for a company that is a leader in the industry and is growing,” said Wells. “I love to work ‘in the field’ and look forward to working with our grower partners.”
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