TRAVERSE CITY, MI - Varietal development is top of mind for North Bay growers. For decades, we’ve partnered with universities and leading nurseries to develop new varieties like our Erandy® blackberries that improve upon taste and last longer on shelves.

Here’s What’s in Store.

North Bay is currently differentiating blackberry offerings to our retailers with a line of genetics created in Mexico. Erandy blackberries are currently setting new standards for premium fruit in the industry. Big in both taste and size, Erandy blackberries are a key driver for any berry department.

No longer do shoppers have to worry over the quality of their berries. With Erandy berries in stores, retailers are able to offer these discerning consumers the flavors and quality they crave in every clamshell.

Our commitment to berry genetics overall is paramount, but we are particularly proud with the advances made in blackberry genetics. Marketed under the company’s RESERVE™ label, these premium Erandy blackberries need to be seen and tasted to be believed.

Thank you for watching What’s in Store.