SUMMERLAND, B.C., CANADA - Congratulations to Okanagan Specialty Fruits (OSF)! The company was honored with the Fruits & Veggies—More Matters® Industry Role Model award for the fifth consecutive year. The award recognizes initiatives that help promote fruit and vegetable consumption as part of a healthy lifestyle.

The Fruit & Veggies – More Matters program is managed by the Produce for Better Health (PBH), and the award was presented during its annual Consumer Connection conference on April 23 in Scottsdale, AZ.

“One of the main benefits behind Arctic® apples is that they can help increase apple consumption,” noted Neal Carter, President of OSF. “Studies show that children are substantially more likely to eat fruit if it is sliced. Our non-browning Arctic apple fresh slices are more appealing and make it more convenient for families to increase their fruit intake.”

According to the company’s press release, OSF is the developer of Arctic apples, which have a beneficial trait that prevents them from turning brown when bitten, sliced or bruised.

“Healthy eating is a key initiative for our company and our industry. We are proud to be contributing to this cause and honored to be recognized for our efforts,” said Jessica Brady, Manager of Industry Relations and Education for OSF, who accepted the award on behalf of the company. “We would like to thank PBH for all the work they do every day to promote the consumption of fruit and veggies across the nation.”

During the Consumer Connections Networking Reception at the conference, which is also sponsored by OSF, attendees were able to try Arctic apples firsthand.

For updates on anything apples and fresh produce, keep reading AndNowUKnow.

Okanagan Specialty Fruits