One-Click Solution from Growerstock Set to Transform Fresh Produce Buying
LOS ANGELES, CA - Growerstock announced the public launch of its innovative, time-driven trading platform for the fresh produce industry that will help match buyer requests with verified sellers. Developed by a team of industry experts and mobile technology innovators, Growerstock is a secure online marketplace where buyers can easily and quickly locate and purchase produce in exactly the pack they require.
“While a digital marketplace isn’t a new idea, our team’s track record for delivering innovative solutions, combined with an intense understanding of industry challenges, has uniquely positioned us to build—from the inside out—what is simply the best fresh produce trading platform available. We are excited to have greatly improved efficiencies and enabled acceleration of fresh produce sales. Too much precious time is lost searching for buyers and sellers in an industry where commodities quickly lose nutrients, freshness, and value. Growerstock is fresh off the blocks, yet private testing and reviews have been stellar and our mission is clear; we will drive efficiency through innovation so consumers everywhere can enjoy the healthiest and freshest produce available,” said Tony Nuovo, Co-Founder and CEO.
According to USDA/NASS reporting, the U.S. Farming Gross Merchandise Volume (GMV) of fruits and vegetables accounts for over $100 billion annually. According to a press release, this massive industry relies largely on antiquated systems and time-consuming processes to buy and sell fresh produce, which is what Growerstock hopes to tackle.
The newest trading platform helps shrink time and effort devoted to sourcing, purchasing, and tracking. The platform offers a hassle-free workflow, mobile apps, smart tools and services, and much more to boost buyers’ productivity through the roof. These features also enable buyers to instantly notify a network of pre-approved sellers and secure a deal in mere minutes from anywhere in the world.
Growerstock, which was featured as a 2018 Innovation Award Finalist at United Fresh’s Annual Conference & Expo in Chicago, is available to buyers across all U.S. territories, with sellers being added in key shipping points throughout the country with preference to California, Texas, and Florida initially.
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