Produce Alliance Hires Kirk Massey and Dan Baker
CHICAGO, IL - Produce Alliance is welcoming two new industry veterans, Kirk Massey and Dan Baker, to its team.
Kirk Massey is joining Produce Alliance as a Senior Business Development Director with more than 20 years in the fresh produce industry and an extensive foodservice produce management background. He developed a passion for produce growing up with a family in the restaurant business, and began his career as Executive Chef of a restaurant in Fort Worth, TX.
From there, Massey moved on to become a Sysco sales representative. Following this, Massey gained experience as Director of Client Services managing the produce spend for many prominent national restaurant chains. Massey will bring a vast range of benefits and opportunities to Produce Alliance, LLC.
“Produce Alliance welcomes Kirk. His experience as a consultant and his distribution skills will be an asset to our company. His rare combination of produce knowledge, sales strategy knowledge, and “hands on” dedication will help PA to grow our overall sales force,” said George Melshenker, President of Produce Alliance, according to a press release.
Dan Baker, previously of Freshway Foods and Foodsource/CH Robinson, has joined Produce Alliance to further develop their national food service portfolio, with a focus on processed items. Baker comes with 16 years of produce industry knowledge, gained by obtaining new business and customer acquisition. Thanks to his integrity and passion, Produce Alliance is confident that he will thrive in the organization and with its network of member distributors and growers.
“Dan will be able to bring his processing skills to Produce Alliance. His years of experience on the processing/sales side will bring our customers a clean understanding of the products we carry, the implementation of our products and overall efficiencies of processed items. His knowledge of local versus California processing will help our entire team,” said George Melshenker, President of Produce Alliance, according to the release.
We wish Dan and Kirk the best in their new roles at Produce Alliance!
