WILMINGTON, DE - One thing that makes April such an exciting month for our industry is the annual Consumer Connection Conference. As Produce for Better Health (PBH) gears up for the upcoming event, it has revealed the VIPs who will attend from its impressive Have A Plant® Influencer Network. Thirty-eight experts from retail, culinary and foodservice, lifestyle, nutrition, and agriculture will be in attendance on behalf of the organization.

“This group of plant-passionate advocates stand ready to roll up their sleeves and connect with the produce industry to discuss strategies and solutions for making fruits and vegetables accessible, enjoyable and easy for consumers,” said Katie Calligaro, Director, PBH Marketing and Communications, International Fresh Produce Association’s (IFPA) Foundation For Fresh Produce (FFP). “As part of PBH’s commitment to convene and connect the industry with consumers directly, we couldn’t be more excited to host this powerful group at this year’s conference. These enthusiastic experts hold the key to authentically and credibly advocate for eating and enjoying more fruits and vegetables every single day for better health and happiness.”

Some of the companies found on this list of industry aces include Coborn’s, H-E-B, Raley’s, Giant Food, Meijer, Google, and more.

All influencers attending must participate in the full agenda, as well as the sponsored one-on-one connect appointments where industry leaders and marketers can sit down and have strategic business conversations about how to grow consumption with their product, commodity, or brand, a press release explained.

“In addition to the intimate networking opportunities, education, and fabulous plant-centric cuisine, the 1:1 appointments have historically been the number one reason for sponsoring this event,” said Lorinda Oscarson, Brand Content Manager for Chelan Fresh and former Co-Chair of PBH’s Marketing and Communications Committee. “We’ve been able to establish successful business relationships with retail partners that have led to sales growth and opportunities, as well as meaningful connections with potential brand ambassadors that helped inform our own influencer programs at this conference. It’s a must-do in our marketing plan year-over-year.”

To view the full list of VIPs for this year’s Consumer Connection Conference, click here. Registration is available here for anyone interested in connecting through general sessions and networking.

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Produce for Better Health