KINGSVILLE, ONTARIO, CANADA - The increasing momentum fresh produce is currently seeing in the snacking category is certainly an opportunity worth seizing. DelFrescoPure® is a strong player in this fresh arena, wielding a robust portfolio of greenhouse-grown vegetables to cater to a wide range of rising consumer demands.

“The snacking category is experiencing significant growth as consumers seek convenient, healthy options to fit their busy lifestyles,” Ray Mastronardi, Vice President of Sales, explained. “This trend is driven by an increasing awareness of health and wellness along with the need for quick, satisfying food choices that can be easily incorporated into a hectic schedule. Healthy snacks are no longer just a niche market; they have become mainstream as more people look for alternatives to traditional, often unhealthy, snack options. This demand has spurred innovation within the food industry.”

DelFrescoPure offers a variety of commodities to fit this demand, like snacking tomatoes such as the brand’s G.R.EAT! Grab. Rinse. Eat!® grape tomatoes, Mini Mixers®, and The Original Cherry Tomatoes on the Vine® (TOV). In addition, the greenhouse grower’s portfolio includes Sweetreats® Mini Sweet Peppers, Mini Crunchers® Mini Cucumbers, and organic mini cucumbers. All are perfect to grab and go, with variety to suit every shopper’s preference.

DelFrescoPure’s The Original Cherry Tomatoes on the Vine launched last year and has since received an overwhelmingly positive response from customers. In line with the company’s dedication to organic farming, the provider is expanding its organic product range and increasing its organic TOV production.

This high-quality tomato lineup will complement DelFrescoPure’s 12-month organic mini cucumber line, which offers a crisp and refreshing option for consumers’ healthy snacks and meals.

“Our goals for 2024–2025 are all about sustainability and innovation. We are dedicated to not only providing a wide variety of high-quality commodities to our consumers but also continuously striving to innovate in terms of sustainability,” Mastronardi emphasized. “Our commitment extends to both the methods we use for growing our products and the packaging solutions we employ. We have always explored and implemented cutting-edge techniques that minimize environmental impact while maximizing efficiency.”

Additionally, the company is exploring innovative packaging designs that extend the shelf-life of its products, thereby reducing food waste.

“When it comes to packaging, we are equally committed to sustainability,” Mastronardi continued. “We are investing in research and development to create packaging materials that are not only eco-friendly but also functional and cost-effective. Our initiatives include using biodegradable materials, increasing the recyclability of our packaging, and reducing overall material usage.”

Eager to learn more about this powerful greenhouse grower? Be sure to stop by booth B763 during the Global Produce & Floral Show this October!

“We pride ourselves in being able to deliver customizable options for each of our retailers to meet the needs of their consumers. This is something we have initiated in the early stages of building our business, and we will continue to do so,” Mastronardi concludes. “There isn’t a one-size-fits-all approach to retail environments, so we do our best to meet the requests of our retail partners.”

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