SALT LAKE CITY, UT & AUSTIN, TX - A groundbreaking partnership between ReposiTrak, the world’s largest food traceability network, and Upshop, a leader in store operations technology for food retail, is set to revolutionize traceability solutions for FSMA 204 compliance. The collaboration eliminates the need for retailers to piece together fragmented systems, offering a seamless, source-to-store traceability solution that is both efficient and easy to implement.

“Retailers had been addressing traceability in fragments to this point, collecting data from various Critical Tracking Events through various systems and solutions, and failing to put the pieces together,” explained ReposiTrak Chairman and CEO Randy Fields. “For years, we’ve been building a network of thousands of suppliers working to share supply chain traceability data. At the same time, Upshop has been perfecting in-store technology. When leveraged together, the retailer gets a full, end-to-end traceability solution.”

As stated in the press release, the partnership combines ReposiTrak’s extensive supply chain traceability data with Upshop’s in-store technology to provide retailers with a comprehensive solution. This integration addresses key challenges in meeting the FDA’s FSMA 204 final rule on food traceability, which is set to be enforced in less than a year.

Key Benefits for Retailers

The partnership offers several advantages, including:

• Supply chain traceability data through ReposiTrak, who operates the world’s largest supply chain database.
• Integrated store-level receiving from Upshop for:
  • Receipts from DSD, DC, commissary and store-to-store transfers
  • In-store transformations (e.g., lettuce used in sandwiches)
• Meeting the requirements of the FDA’s FSMA 204 final rule on food traceability
• Improved order and invoice reconciliation
• Strengthened food safety and customer trust

“With less than a year until enforcement begins, retailers finally have access to a connected, proven traceability solution,” said Upshop Chief Innovation and Strategy Officer Mark Hawthorne. “Both technologies have been used throughout the industry for years, and there’s no need for retailers to keep searching for new or otherwise untested solutions. When you work with ReposiTrak and Upshop together, you get a source-to-store traceability solution.”

Upcoming Webinar

To help retailers better understand and implement this solution, ReposiTrak and Upshop are hosting a free webinar: ASK US ANYTHING | TRACEABILITY: How Retailers Can Solve Source-to-Store Traceability for FSMA 204

Date: Wednesday, February 12, 2025
Time: 2:00 – 3:00 p.m. Eastern

The webinar will feature Upshop Vice President of Customer Success Lauren Kennedy and ReposiTrak Chief Customer Officer Derek Hannum, who will address questions about simplifying compliance and preparing for FSMA 204.

To register, click here.

This partnership marks a significant step forward in food traceability, providing retailers with a proven, integrated solution to meet regulatory requirements and build consumer trust.