SPARTA, MI - Vertically integrated produce marketer Riveridge Produce Marketing is expanding its team with the addition of Bruce and Marilyn Heeren to the sales desk. With decades of experience, the well-known names will help bolster the Sparta, Michigan-based company’s reach.

“We’ve worked with some growers 40 years and now their kids. We want them to know they have a long-time home with us, and we’re committed to continuing their success,” said Bruce Heeren. “By joining Riveridge, we will have an opportunity to mentor and teach others, and we can feel good that our growers’ marketing future is secure.”

Bruce Heeren has spent years of his time in the industry working in produce storage, packing, and distribution, a release stated. While he initially kicked off his career as a police officer, he joined Heeren Brothers Produce in 1980 and also worked for various West Michigan produce marketers before joining Riveridge.

Marilyn Heeren grew up with agricultural roots, having grown up on a blueberry farm. She spent 32 years of her career at Greg Orchards in Benton Harbor before moving on to other apple marketers.

“Relationships and talking to people are key for this career,” said Marilyn Heeren. “We know our products and how best to sell them—communication is important throughout the entire chain from grower to packer to retailer.”

Bruce and Marilyn Heeren join the Riveridge team at the start of the 2023 growing season, leading to the 34^th harvest for the company.

“The Heeren name is synonymous with produce in West Michigan,” said Don Armock, President. “Bruce and Marilyn represent what you look for when expanding a sales organization—established and authentic relationships with both the growers and the retailers. With their versatility, experience, and connections, we’re looking forward to getting them up and running.”

Cheers to Bruce and Marilyn Heeren on their new roles!

Riveridge Produce Marketing