LOCKPORT, NY - Last fall, SnapDragon became the official apple of the Buffalo Bills, now RubyFrost is in the spotlight with its latest partnership. Crunch Time Apple Growers and RubyFrost have officially teamed up with the Association of Pickleball Professionals (APP) to become the official partner of The Boca Raton 2023 APP New York City Open.

“Pickleball is incredibly popular among RubyFrost apple consumers, so partnering with the APP to sponsor its major event in New York is the perfect fit. We are proud to introduce our apple—developed at Cornell University and grown exclusively in New York—to all the fans at New York’s hallmark pickleball tournament of the year,” said Jessica Wells, Executive Director of Crunch Time Apple Growers. “RubyFrost apples are the perfect way to refresh after an intense pickleball match, and we can’t wait to be part of all the action in Flushing Meadows!”

The Boca Raton Open will take place May 23­–28 at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, a release stated. As part of the RubyFrost sponsorship of the event, the brand will be part of the festivities with sampling, in-venue branding, and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions on channels such as ESPN+ and ESPN2.

RubyFrost made its debut in 2014, and since then has become a popular variety among consumers. With its versatility and definitive crisp texture, the apples offer a perfect balance of sweet and tart, while also high in vitamin C.

“We are pleased to partner with RubyFrost for our crown jewel tournament in 2023,” commented Tom Webb, APP Chief Marketing Officer. “As two New York icons, the USTA Billie Jean King National Tennis Center and RubyFrost apples offer the perfect pairing for pickleball in The Big Apple.”

We here at AndNowUKnow can’t wait to see what future partnerships lie ahead for Crunch Time and its apple varieties. Stay tuned to find out what it has in store.

Crunch Time Apple Growers