Sun World and Farm Star Living Announcing “Make It a Sun World Summer!” Sweepstakes
BAKERSFIELD, CA – Sun World is partnering together this summer with Farm Star Living to launch their “Make It a Sun World Summer!” sweepstakes. The sweepstakes offers Sun World an excellent opportunity to increase awareness about the importance of incorporating fresh produce like their grape varieties into the healthy lifestyle Farm Star Living champions.
“Farm Star Living’s focus on fresh healthy foods from the farm makes it a natural fit for our brand, and with its rapid audience growth since launching, we believe the site and Mary Blackmon are fast becoming influential amongst consumers,” said Sun World's Senior Vice President of Sales & Marketing, Gordon Robertson.
Farm Star Living echoed Robertson's enthusiasm over the announced partnership, raving about how the quality of Sun World's grapes would fit in perfectly with their farm fresh foods and farm-to-table food movement.
“We are thrilled to have Sun World onboard as Farm Star Living’s exclusive grape sponsor. You truly can taste the difference in their grape varieties and we’re excited to help educate consumers about that difference,” Farm Star Living Founder Mary Blackmon said.
Five lucky winners of the “Make It a Sun World Summer!”contest will take home a three month supply of sun world grapes. The grand prize winner will receive a Villy's Custom Beach Cruiser.
“The sweepstakes and our partnership with Farm Star Living are part of our broader efforts to engage with consumers digitally in order to promote grapes as a sweet, yet healthy snack option, to educate consumers on other exciting and delicious ways they can incorporate grapes into their meals, and ultimately elevate awareness and affinity for Sun World and our grape varietal brands,” explained Robertson.
Those wanting to learn more can visit Farm Star Living's website for more information and instructions on how to enter. According to a press release, entries are welcomed any time between today and August 31st, 2014. Sun World and Farm Star Living plan on aggressively promoting this sweepstakes through their websites and social media throughout the summer.
