Sunkist Kicks Off Citrus Season with Fresh Website
VALENCIA, CA - The future of Sunkist is here—just in time for the new growing season. Boasting visually stunning images and a simplified navigation, the company has launched new consumer, retail, foodservice, and grower websites.
“During the research and design phases, it was important to us to ensure we were considering our users and designing the site around their current needs, while also staying on top of emerging technology and trends,” said Joan Wickham, Manager, Advertising and Public Relations for Sunkist Growers. “The result is what we hope will be an accessible and engaging experience for visitors that positions Sunkist as the go-to online resource for all things citrus.”
The new design was born out of both qualitative and quantitative research that provided key insights into understanding how to create the best experience for Sunkist’s online audiences, according to a press release.
Sunkist says its design strategy was to create a visually engaging, dynamic, and energetic experience that represents the brand’s story of quality, heritage, and tradition, all while helping to simplify today’s cluttered online environment. The new sitemap uses straightforward navigation paired with specific content that works to showcase the natural beauty of citrus while highlighting the brand’s rich story throughout.
“With its robust design, the website will be a powerful business tool and give Sunkist the ability to connect with consumers and trade audiences on a new and engaging platform,” said Julie DeWolf, Sunkist Director of Retail Marketing. “We are proud to be able to offer consumer and trade audiences this experience.”
The site is split into four different categories for each specific audience—consumers, retail trade, foodservice trade and growers—so that each segment can find exactly what they are looking for with content and resources specifically relevant to them.
“Whether consumers want to browse recipes and tips to get the most out of their citrus purchases, or if foodservice professionals are looking for inspirational ideas to freshen their menu, it’s all quickly and easily accessible on Sunkist.com,” said Wickham, adding that all of the new websites will be updated with current and engaging content as trends continue to evolve.
Check out the website yourself by clicking the link below!
