YAKIMA, WA - Although fall has already passed us by, consumers are continuing to indulge in its seasonal flavors with Superfresh Growers’^® Autumn Glory^® apples. With shoppers raving about the proprietary variety, the grower is spotlighting new data that could point to a sales boost for retailers adding the coveted apple to their produce departments.

“Autumn Glory apple offers a unique eating experience with cinnamon and caramel notes that transport the consumer to the nostalgia of fall,” explains Catherine Gipe-Stewart, Communications Manager. “Consumer studies show flavor it the top reason for repeat purchases, and Autumn Glory is loaded with flavor.”

Although the apple category was down 2 percent in volume, according to Nielsen Data presented in a release, Autumn Glory was up 34 percent. The proprietary variety has also continued its multi-year growth trajectory in December, outpacing other emerging and mature varieties.

The same Nielsen data also showed that Autumn Glory has increased 38 percent in sales, with retail up 3 percent to $1.65/lb. Meanwhile, apple dollar sales as a whole were up 9 percent, even as inflation has continued to impact the category.

Backing up what this data shows, shoppers can't get enough of Autumn Glory and are stockpiling supplies of the unique variety. To give your consumers a taste, reach out to Superfresh Growers today.

Superfresh Growers^®