NORTHFIELD, WI - A brand’s presence in the market is entirely dependent upon its efforts to communicate an influential message. One way to do this is through packaging, which is a strategy Superior Fresh recently honed in on. The company has solidified its position as one of the largest organic salad producers by announcing its brand refresh and packaging update, putting an emphasis on its goals to become more environmentally friendly.

“It is time to bring attention to all that Superior Fresh is doing, and brightening our look and feel heralds these contributions,” says Todd Linsky. “Very few leafy greenhouses can say they are organically certified by the USDA. Our farming family includes some of the brightest organic minds in this field. We are tapping experts in food, farming, and science to help us effectively work in conjunction with nature to develop solutions to the problems plaguing today’s farming community. Problems that include the overuse of diminishing natural resources, such as water and soil.”

With its eye catching, consumer-friendly look, the packaging highlights Superior Fresh's products' many benefits, most especially being USDA certified organic. As stated in a press release, Superior Fresh is excited to celebrate its contributions to the environment through the use of repurposed water bottles in its recycled clamshells, a bio-diverse ecosystem that saves millions of gallons of water, and the restoration of 800 acres to its natural habitat on the company’s farm.

“This new, colorful, environmentally friendly packaging highlights our intent to thoughtfully protect the environment and to elevate the organic produce experience,” Linsky continues. “At Superior Fresh, we are committed to doing better for this planet every day. We take our responsibility as stewards and members of the organic farming community very seriously.”

In today’s world, being an environmentally friendly brand will get you far, so stay tuned as we continue to track Superior Fresh’s future expansions.

Superior Fresh