WOODLAND, CA - Today marks an important announcement from Syngenta Vegetable Seeds, as the company revealed it will be changing its distribution model for its active greenhouse business. The provider will now sell directly to growers in the United States and Canada, effective immediately, giving its customers increased access to the company’s technical experts.

“Our goal is to help our active greenhouse partners in maximizing productivity, quality, and consistency,” says Ernesto Hagelsieb, Sales Manager for Active Greenhouse Crops. “Selling directly to growers will only improve our collaborative efforts and build long-term solutions with our customers.”

Active greenhouse growers looking for information about products can connect with their local Syngenta representative, a release stated. They can also explore the company’s website to find and request details. This platform allows growers to specify their region and crop concern, ensuring that the inquiry is directed to a representative with the right expertise.

In addition to this new business model, Syngenta is rolling out high-quality tomatoes with ToBRFV resistance across different segments. This includes grape tomatoes in various colors and tomato-on-the-vine varieties. To help greenhouse growers against ToBRFV, Syngenta recently launched four baby plum tomato varieties—Crystelle, Emyelle, Sicybelle, and Adorelle—as well.

New active greenhouse offerings in cucumber and lettuce are currently in development and will be available soon. These offerings are set to deliver maximum productivity, quality, consistency, and flavor in varieties delivered to these markets.

Syngenta researchers are taking the current resistant germplasm and introgressing it into new varieties and kinds of tomatoes. Research is ongoing to discover new resistance mechanisms to continue to provide active greenhouse growers with options.

“We're introducing comprehensive products that boast resistance to ToBRFV while also maintaining the superior flavor, size, and shelf life that our customers expect,” said Hans Van Haeff, Product Development Specialist Senior for Active Greenhouse Crops. “Our extensive portfolio brings the highest qualities expected by Syngenta, with ToBRFV resistance on top of it all.”

To read more about what Syngenta has in store, click here.

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