Taylor Farms® Invests in AgTech Innovation, Participates in THRIVE Demo Day

SALINAS, CA - Taylor Farms, one of North America’s largest producers of salads and healthy fresh foods, is teaming up with THRIVE to further the future of ag tech and promote entrepreneurial efforts that drive innovation in the industry.
Taylor Farms participated in the annual THRIVE Demo Day, held at the CSUMB Salinas City Center on Wednesday, June 28. The THRIVE Demo Day is the capstone event for THRIVE’s eight-week startup accelerator—in which 10 entrepreneurs pitched their agricultural technologies to potential investors, business leaders, and media.
Bruce Taylor, Chairman & CEO, Taylor Farms“Commitment, collaboration, and partnership are the three key things necessary to be innovative,” said Bruce Taylor of Taylor Farms during his keynote speech at the invitation-only event. According to a company press release, Taylor’s speech focused on the continued importance of real time collaboration between technology and farming companies.
Bruce Taylor giving the keynote address
Taylor Farms executive participation this year included:
From hundreds of applicants submitting to THRIVE’s open call in December of 2016, 10 high-potential startups were chosen to participate in the group’s eight-week program, receiving startup funding, one-on-one mentorship with agriculture and technology executives, office space at the Western Growers Innovation Center in Salinas, California, and a chance to participate in the culminating THRIVE Demo Day event. Technologies in this year’s cohort indicate the massive shifts experienced in the agriculture sector today, covering trends like cloud/SaaS, automated farming, soil and crop biotechnology, and food safety and traceability.
All 10 startup finalists and judges
Participants in the program include:
Joe Gunther, Salinas Mayor (left) and John Hartnett, Founder & CEO SVG Partners (right)
Three finalists were give special recognition during the Forbes AgTech Summit on Wednesday afternoon, for outstanding achievement in categories including:
Awards were based on four different criteria, including: mentor feedback, due diligence, accelerator engagement, and quality of pitches on THRIVE Demo Day.
Crowd watching the event
Since graduating from the program, many of the companies from THRIVE’s previous two cohorts have gone on to raise additional capital, become profitable, and deployed product with growers both in Salinas, California, and nationally.
Taylor Farms is a family owned and operated organization that has grown to become North America’s largest supplier of…
THRIVE AgTech connects the expertise of tech companies to on-the-ground knowledge of agricultural companies, the…