University of Florida Trialing Blueberry Varieties to Produce in Fall; Amber Maloney and Dr. Patricio Munoz Comment



University of Florida Trialing Blueberry Varieties to Produce in Fall; Amber Maloney and Dr. Patricio Munoz Comment



CAPE CORAL, FL - Researchers at the University of Florida are hard at work developing blueberry varieties viable for fall harvest. While most associate the growing region with summer berries, this move could potentially change things.

Amber Maloney, Director of Marketing, Wish Farms“The University of Florida is investing resources into breeding new Florida blueberry varieties,” remarked Amber Maloney, Director of Marketing for Wish Farms, when I reached out to her for comment. “As a grower and shipper, Wish Farms is grateful for their work and continued support to our Florida industry.”

The program is led by Dr. Patricio Munoz, an Associate Professor at the University of Florida. According to a report from Fox4Now, Munoz detailed that the researchers have so far evaluated more than 500 varieties to determine which one could consistently produce in the fall.

Dr. Patricio Munoz, Associate Professor, University of Florida“Once we were able to do that, we started studying what are the potential genes that drive this expression of this characteristic in the fall,” Munoz noted before talking about how the berries themselves are the right sweetness and texture.

Naturally, there will be a period of trials and developments. The program is still searching for a grower partner, but so far has not found one.

Researchers at the University of Florida are hard at work developing blueberry varieties viable for fall harvest

“These new fall Florida blueberry varieties could be a great option for local markets and u-picks,” added Amber. “We predict the retail prices during this time window are not high enough for a Florida grower to be competitive at a commercial scale.”

Will these new varieties be able to make a difference on a mass scale? ANUK will report.