CORONA, CA - With sunny days finally here, what could be nicer than a juicy, sliced tomato plated up with salt, pepper, and olive oil? Luckily, Veg-Fresh Farms will begin shipping newly Fair Trade and Rainforest Alliance certified organic vine ripe tomatoes and organic grape tomatoes this May. The family farm is located in Northern Baja California where the Mediterranean climate lends itself to supporting superior flavor and quality. In a spot nestled between the mountains and the coast, the desert heat and coastal breeze meet to form a location of over 200 hundred acres that are unparalleled for tomato growing and harvesting.

“From seed to harvest, our tomatoes are grown in a state-of-the-art facility, beginning with the propagation house. The seedlings are raised next in the greenhouse before being planted in shadehouses and greenhouses where they come to maturity before being hand-harvested. This method of staying on the vine longer ensures the best flavor profile for our tomatoes,” said Owner Randy Cancellieri.

In addition to ideal growing conditions, the values of this family farm echo Veg-Fresh Farms' long-standing commitment to giving back to its community by being certified by both the Rainforest Alliance and Fair Trade associations. These certifications are acknowledgments that reinforce best practices when it comes to the communities of all those who manage and work the fields where the company’s fruit is harvested: investments in things like clean water, education, and healthcare are the norm.

“This has always been a family farm where everyone knows each other’s names. They have a history of providing school buses to the community, and scholarships for high school and college, and they care for their employees like family,” Randy continued.

Look to Veg-Fresh Farms for these Vine Ripes and Grape Tomatoes at the end of May, and look to AndNowUKnow for all produce industry news.

Veg-Fresh Farms