Fresh & Easy Experimenting with New Store Concept with Smarter Market Stores

Thursday, Dec. 4th, 2014

by Kyle Braver

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LAS VEGAS, NV – Fresh & Easy is introducing a new store concept on a trial basis in many of its Las Vegas-based store locations. Under the name Smarter Market, these refurbished stores will feature a variety of new features, including:

A new “Fresh to Go” hot food bar.
A new, more open and modern atmosphere and layout.
A greater selection of fresh foods and updated product mix with lower fixtures.

To see the transformation for yourself, don't miss this cool time-lapse video from Fresh & Easy. At only 46 seconds long, it's a must-see:

Mike Evans, VP of Marketing

“We’ve evolved Fresh & Easy by constantly innovating to improve our stores and our products,” said Mike Evans, Fresh & Easy Vice President of Marketing. “The company has been reinvigorated and we are now using Las Vegas as a test market to implement even more new ideas and concepts. As with all the changes we have made, we are going to constantly evaluate and fine-tune our ideas to bring our customers something exciting and new.”

In addition to its expansion of its fresh product selection, Fresh & Easy will be rewarding customers with a new hot food bar featuring fresh, made-to-order food such as sandwiches, fire over pizzas and hot soups. According to a press release, other new store features will include:

A coffee, espresso & tea bar
A smoothie machine
A self-serve beverage bar, featuring freshly pressed orange juice, draft soda, Kombucha
A homeopathic & natural-remedies section with a health kiosk
A natural baby section

Smarter Market was first launched two weeks ago in Las Vegas at Desert Inn & Fort Apache. Seven additional stores are set to open on Friday, December 5th, and Saturday, December 6th, at: