SACRAMENTO, CA - In a celebration of those industrious, bold, and committed individuals who bring fresh thinking and unwavering dedication to their roles, we honor the champions whose work continues to elevate the category with our 2025 Besties Awards.

This year’s award recipients exemplify not only creativity and strategic excellence but also a drive determined to shape the future of fresh produce through inspired storytelling, thoughtful merchandising, and meaningful philanthropic initiatives.

From groundbreaking campaigns that drive consumer engagement to community efforts that enrich lives beyond the shelf, their contributions resonate across the supply chain. As we spotlight these remarkable individuals and organizations, we celebrate more than just accolades—we recognize the spirit of collaboration and progress that drives us all forward. This is their moment.

Please join us in congratulating the 2025 Besties Award Winners!

• Lifetime Achievement: Dan Canales, Ippolito International
• Snack Storyteller: Catherine Gipe-Stewart, Superfresh Growers®
• Retailer of the Year: Chris Keetch, The GIANT Company
• Best Marketer to Work With: Teri Gibson, Peri & Sons Farms®
• Best Social Media Campaigning: Trinity Fruit Company
• Best Social Media Culinary Artistry: Duda Farm Fresh Foods
• Best Email Ad Campaigns: Bee Sweet Citrus
• Best Merchandising Concepts: CMI Orchards
• Best Philanthropic Initiatives: Lipman Family Farms
• Best Alternative Marketing Campaign: Fowler Packing Company
• Best Educational Videos: Monterey Mushrooms
• Best Rebrand: Highline Mushrooms
• Best Snack Ad: Mucci Farms
• Best Website: Zespri

Chosen by a committee of leaders who understand the nuances and challenges of today’s market, these honorees represent the best of what our industry can achieve when passion meets purpose.

A huge thank you to our committee members for your time, your wisdom, and your support this year.

The 2025 Besties Award Winners will be honored at our annual cocktail party in Monterey, California, in the lead up to the Organic Produce Summit. See you all soon!