SALINAS, CA - At the risk of going past poetic and into pun territory, sometimes things just align organically. In the case of organic provider Earthbound Farm, reaching a milestone accomplishment in time for its ideal showcase: the Organic Produce Summit.

As the supplier marks one year at market with plant-based packaging featuring 95 percent less plastic than the standard clamshell, it was the perfect time to connect on the response Earthbound has seen from retailers and consumers.

“Earthbound Farm’s plant-based packaging has been a breakthrough for the salad category. Consumer response has been overwhelmingly positive, driving growth and excitement as this innovative packaging addresses a primary concern for consumers,” Jenny Panziera, Director of Product, shared.

The tray itself is made from plant-based fibers and a food-grade coating. Combined with no plastic liner, it is recycle-bin-ready in what can be a confusing space.

“Earthbound Farm has also been recognized by Inc Magazine on the Best in Business List for Sustainability and voted the #1 Organic Food Brand by consumers through Green Matters,” she added.

According to Nielsen NIQ Research, U.S. consumers hold brands, themselves, and retailers to be most responsible for sustainable progress. This is especially true with organic consumers, Jenny said.

“Earthbound Farm will continue to pioneer with sustainable solutions that help retailers drive sales, increasing shopper trust and building long-term loyalty while reducing environmental impact. Our expanded plant-based tray line, including additional varieties and sizes, is rolling out this summer in stores across the U.S. and Canada,” she commented.

As to how retailers might further maximize what Earthbound has seen in market demand, Jenny shared shoppers are seeking variety beyond classic greens.

“These blends elevate everyday salads into culinary experiences with flavor-driven raw varietal innovation. Retailers can create eye-catching displays along with cross-merchandising, positioning these blends near complementary items like artisan dressings, cheeses, and nuts to suggest full meal ideas and increase basket size,” Jenny advised.

Rounding out its portfolio with Salad Kits featuring avocado oil-based dressings, Earthbound has not just products, but a mission and message it consistently delivers to retailers and their shoppers.

“Our avocado oil salad kits embody our dedication to delivering fresh, flavorful, health-forward choices that align with the evolving preferences of modern consumers,” Jenny said. “By pairing the freshest greens, clean ingredients, and indulgent flavors with the nutritional benefits of avocado oil, we're providing organic meal options that balance great taste, convenience, and nutrition.”

According to a Healthline article, this oil is rich in antioxidants and nutrients that offer benefits such as reducing cholesterol levels, enhancing nutrient absorption, supporting heart health, and promoting eye health.

“Earthbound Farm’s Organic Salad Kits not only incorporate organic avocado oil but also showcase a diverse array of fresh ingredients, including crisp greens, vibrant vegetables, and indulgent toppings,” Jenny observed. “Each kit is carefully crafted to deliver a delightfully satisfying experience, making them ideal for busy individuals and families seeking convenient solutions that balance flavor and nutrition.”

In a nutshell, Earthbound Farm is taking steps to be not just a one-stop shop, but a holistic ecosystem of supply.

“Earthbound Farm makes it easy to choose what’s good for you, good for your family, and good for the earth,” Jenny concluded.

Dig in deeper at booth #900, visiting Earthbound and Taylor Farms while in Monterey, California, this week for the Organic Produce Summit.