VALENCIA, CA – Sunkist has developed a new video series to inspire consumers to be more creative this citrus season: the new Sunkist Citrus Hacks video series.

Joan Wickham, Sunkist Growers’ Advertising and Public Relations Manager, tells AndNowUKnow, “We’re excited to kick off Sunkist citrus season with the Sunkist Citrus Hack Video series. To generate excitement about winter citrus, we developed Sunkist Citrus Hacks to teach tips and tricks that can help make enjoying citrus easy and, of course, fun!”

The new video series leverages the popular “life hacks” format to showcase creative tips for peeling and serving Sunkist oranges, lemons and grapefruit.

Check out the Roll & Slice Peel hack in the video below:

To promote citrus consumption, Sunkist will be sharing the content with consumers through its social media channels and traditional media outreach as well as sharing the videos with its customers.

I'm excited to try out these hacks when I get home!  Don’t miss the other videos in the Sunkist Citrus Hack Video series below:

The Easy Peel

The Easy Lemon Twist

The Bite-Sized Grapefruit

Sunkist