BOISE, ID - Digital growth is the name of the game these days, and Albertsons Companies is stepping up to the plate. Shoppers continue to lean on grocery delivery to stock their kitchens, and the retailer is capitalizing on that trend with three all-new launches. Through its free Deals & Delivery app, Albertsons for U shopper loyalty program, and FreshPass™ grocery delivery service, Albertsons is chasing down sales in several innovative ways.

“We have been working hard to revolutionize Albertsons Companies’ digital offerings and enhance all aspects of the food experience and journey,” said Chris Rupp, Executive Vice President and Chief Customer and Digital Officer. “We have been in lock-step with our customers and today’s launch of our new Deals & Delivery app, our Albertsons for U loyalty program, and FreshPass subscription service exemplifies our commitment to innovation and customer service, meeting shoppers where they want to shop, whether that be in store, curbside, or at home.”

The new Deals & Delivery app seamlessly integrates both the Albertsons for U loyalty program and the FreshPass subscription service, a press release stated. Shoppers can select their closest store within the app, gaining greater access to Albertsons’ 20-plus banners, including Safeway, Albertsons, VONS, and Jewel-Osco. Creating an integrated in-store experience, this launch also includes a digital wallet and app coupon integration, shopping list builders, and a convenient pay-from-app feature.

Albertsons Companies’ new loyalty program, Albertsons for U, offers new personalized deals, rewards, and perks, automatically enrolling those previously signed up for the retailer’s previous reward program. It is available across its banners, dubbed Albertsons for U™, Safeway for U™, Jewel-Osco for U™, etc. Members earn points on nearly every dollar spent, and points can be redeemed on groceries.

FreshPass is an optional subscription service integrated into the new Albertsons apps. It is available for $99 a year (or $12.99 per month) and offers unlimited free delivery on orders $30 or more, and in select markets, free 2-hour grocery delivery and Drive Up & Go™ shopping experiences. Those who sign up now can expect to save up to $395 per year with an annual FreshPass subscription, the press release added.

How will these new digital advancements play into Albertsons’ long-term growth strategy? Keep reading ANUK as we follow along.

Albertsons Companies