FRESNO, CA - The California Table Grape Commission is diversifying and expanding its executive team. Recently, the commission appointed Karen Hearn as its new Vice President of Domestic Marketing.

According to a press release, Hearn was previously the Senior Marketing Director for the commission. Now, her new responsibilities include leading the domestic retail team, providing strategic direction, and partnering with retailers to motivate the consumer purchase of California table grapes.

“Karen has long been a valuable member of the table grape team, and now she has a larger leadership role to play,” said Kathleen Nave, President. “Karen knows grapes, knows the retail environment, and knows how to help retailers and growers move a crop. She loves the work and it shows.”

Nave noted that having someone with Hearn’s experience, savviness, and commitment lead the domestic marketing program is a tremendous benefit to growers—particularly during such a challenging time.

“I am grateful for all Karen has done during her tenure, for the leadership she has shown, and for the great work I know is yet to come,” Nave commented.

Congratulations to Karen Hearn on her new journey!

California Table Grape Commission