CHARLOTTE, NC - Avengers, assemble! One superhero we’re spotlighting today is Dole Food Company, as the provider received top marketing honors from the 2023 World Food Innovation Awards. The company received the award for its nine-month empowered living initiative inspired by the Marvel Cinematic Universe.

“We are honored by this award and even more pleased that our encouragement to everyday healthy heroes resonated beyond our campaign borders, not just in North America but around the world,” said Bil Goldfield, Director of Corporate Communications. “We’re especially thankful to our retail and other partners who decided to participate and help make it one of our most successful healthy-living promotions ever.”

The 2022 digital and in-store campaign, Dole Healthy Heroes, Assemble!, was judged the most meaningful, innovative, and effective campaign impacting a specific audience from among entries submitted from around the world. As noted in the release, the initiative targeted local heroes in four categories—mind, soul, heart, and home—during six-week recruitment campaigns that featured new, Marvel character-inspired recipes; commemorative Marvel stickers and tags on tens of millions of DOLE® Bananas and Pineapples in supermarkets across North America; blogger and influencer partnerships; and in-store activations.

Dole also released a series of free downloadable digital assets to encourage widespread consumer engagement, including a Banana Sticker Peel & Play Hero Book.

Ultimately, all the combined elements made Dole Healthy Heroes, Assemble! a big success, and the 2023 World Food Innovation Award is a testament to this achievement.

World Food Innovation Awards, in association with IFE, is a celebration of innovation and excellence across every category of the global food industry.

Congratulations on this amazing achievement!

Dole Food Company