ATLANTA, GA - EarthFresh Foods is revolutionizing the potato category with its newest packaging format. The potato grower recently announced its new, complete product line of organic and conventional potatoes packed in 100 percent compostable paper bags.

“We are doing our part to help keep the world a cleaner place by offering environmentally friendly, compostable paper packaging,” said Jessica Hughes, Director of Innovation. “This new product line up is a win for the environment and the consumer.”

With plastic waste becoming a bigger issue every day, consumers are becoming more mindful of their plastic use and looking for sustainable alternatives. Paper packaging is becoming the consumer’s choice. Nielsen research shows that 73 percent of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment, as stated in the release.

“We know that shoppers, especially millennials, will try new products based on sustainable packaging,” explained Hughes.

The new sustainable packaging is available in all pack sizes, including baby potatoes in 1 lb and 1.5 lb bags and A and B size potatoes in 3 lb, 5 lb, and 10 lb compostable paper bags. EarthFresh’s compostable packaging requires less carbon to produce and returns nutrients back to the Earth.

Innovative creations and sustainable thinking abound in the fresh produce industry, and ANUK will continue to report on the latest.

EarthFresh Foods