Fresh Solutions Network Presents Key Shopper Data and Potato-Forward Recipes Ahead of Cinco de Mayo; Kathleen Triou Discusses
NEWPORT BEACH, CA - Consumers rely heavily on the trends introduced at retail, and keeping the produce department fresh and relevant is an ongoing effort. The potato set is one area of opportunity for buyers, as Fresh Solutions Network reports increased interest in the category and suggests new promotional strategies.
“As consumers continue to cook and celebrate at home with their family, friends, and favorite foods, they spend more on potatoes at grocery stores,” said Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network. “Potatoes are no longer just the favorite food of Thanksgiving. As shoppers discover their versatility and value, they incorporate them into new recipes and traditions.”
According to a press release, recent data shows that consumers prepare an estimated 82 percent of meals in a typical week at home as of February 2022, emphasizing fresh, shelf-stable foods such as vegetables, led by tomatoes and potatoes. Blair Richardson, Chief Executive Officer of Potatoes USA, stated that over the past two years, spending on potatoes has seen a dramatic shift in spending from restaurants and the foodservice industry to home consumption.
With Cinco de Mayo around the corner, Mexican menus prominently feature flavorful and festive potato preparations. The tubular product can be used as a filling for traditional items such as tacos, taquitos, gorditas, and molotes and take center stage in potato croquettes, tortilla de papas, and patatas bravas.
“As Americans shop for Cinco de Mayo, potatoes are a versatile, healthy, and economical choice,” added Triou. “Consumers can celebrate Mexican culture and cuisine with delicious recipes such as Fiesta Potatoes with Chicken and Potato Nachos. Aren’t you hungry now?”
Side Delights® Potato Kits, Convenience Potatoes, Gourmet Potatoes, Fresh-Cut Potatoes, and Organic Potatoes are all excellent options for retailers looking to differentiate their merchandising displays as the holiday approaches.
We at ANUK look forward to seeing how retailers put potatoes in the spotlight!
