MIAMI, FL - New additions translates to growth, and Generation Farms is experiencing three times that excitement as it welcomes a trio of industry veterans—Randy Bolhuis, Steven Johnson, and James Towell—to expand the company's sales prospects.

“We couldn’t be more excited,” said Brian Stanley, Director of Sales. “As we continue our expansion with additional crops and growing regions, we’ve been looking for high-powered sales leaders to join our team. Welcoming three superstars at the same time speaks to the speed and direction Generation Farms is heading.”

Bolhuis, Johnson, and Towell all joined the leading grower-shipper of organic and conventional onions, watermelon, and other fresh fruits and vegetables as Sales and Procurement Associates.

Bolhuis leads his new comrades in experience with our industry. Generation Farms shared that he brings over 40 years of produce knowledge that is sure to help grow the company's reach even further as it looks to expand its contacts and customer base.

With no small amount of time under his belt, Johnson brings 20 years of experience to the sales team. He is planned to assist in expanding the company’s production and retail sales of the Generation Farms and Generation Farms Organic brands.

Last, but certainly not least, is Towell, who touts a strong 12-year-long resume in the produce industry to bring to his new role and team. Towell, along with Bolhuis and Johnson, will head the new Generation Farms offices in Michigan and Lake Park, Georgia.

Bolhuis, Johnson, and Towell will help in promoting the company’s full product lines, with a focus on squash, zucchini, peppers, and eggplant.

“In addition to tremendous experience and knowledge about fresh produce, Randy, Steve, and James are respected professionals with deep retailer and grower relationships,” concluded Stanley, whose family has been growing crops in the Southeastern United States for four generations.

Congratulations to all on their new roles!

Generation Farms