RIVERSIDE, CA - With 30 years at Index Fresh under her belt, Debbie Willmann has been announced as the new Director of Sales for the company. In her new position, Willmann will help manage Index Fresh’s existing domestic and international accounts, set growth goals, and help to build and expand the company’s customer network.

“This is an opportunity for me to help guide the company on a grander scale. We are expanding internationally and building new partnerships in other countries of origin, and I’m excited to be a part of that,” said Willmann. “I see nothing but growth and opportunity for Index Fresh.”

As Director of Sales, Willmann will be overseeing key accounts; supervising the sales support department; and will serve as the liaison between Operations, Logistics, Procurement, and the California Field Team, according to a press release.

In her new role, Willmann will work to support Todd Elder, Vice President of Sales and Marketing.

“Willmann’s 30-year career at Index Fresh has given her vast knowledge and experience across all departments. That combined with her commitment to excellence will help us grow even more robustly with her as Director of Sales,” said Elder. “She’s been an excellent colleague for the last 26 years, and we’re all looking forward to this next step.”

The avocado purveyor is in good hands with Willmann at the helm. In the last three decades with the company, Willmann has already seen success developing long-term partnerships with customers around the globe and will continue on with her work as she takes on this new role.

“Debbie’s deep knowledge of the business gathered over three decades allows her to add tremendous value to our customers and the Index Fresh team. She will do a great job, and I’m very excited to see her flourish in this new role!” said Steve Roodzant, President and CEO.

Congratulations to Debbie as she steps into her new position! We look forward to seeing what her future holds as she continues on in her journey with Index Fresh.

Index Fresh