MONTEREY, CA - With three months until the International Fresh Produce Association’s (IFPA) Foodservice conference, the association already announced the event is officially sold out. The drivers? Heavy demand and keen interest from the buy-side.

“We’re absolutely thrilled to see the expo sell out even quicker than last year,” said Joe Watson, Vice President of Retail, Foodservice, and Wholesale. “The excitement for this year’s event is palpable and it shows in the great number and variety of exhibitors and buyers attending.”

Returning to Monterey, California, July 25–26, the show has a wide scale of large-volume purchasers represented, Watson stated in a press release, including not only distributors, operators, and menu planners, but K-12 school foodservice professionals committed to ensuring the next generation develops healthy eating habits early in life.

“If you want to network with current and new partners, strengthen relationships, and learn about new products and trends, this event is ideal for you,” said Watson. “More than 80 percent of attendees make, influence, or recommend purchases; you can’t go wrong with a stat like that.”

Though the expo has sold out, there are additional opportunities for companies to gain visibility at the conference. According to a press release, there is an expo wait list, sponsorships, and Buyer Sourcing Meetings.

The event draws more than 2,200 people, including a strong buyer community, to connect, learn, and do business, uniting the industry for thought leadership and a chance to see 192 exhibitors seeking to serve buyers of all formats.

To read more about the event, which boasts a 1-to-1 buyer-seller ratio, click here. Conference registration, the expo wait list, sponsorship opportunities, and Buyer Sourcing Meetings are available here on IFPA’s website.

We look forward to the return of this dynamic foodservice event!