NEW ZEALAND - The produce department will soon become a full-on spookfest, as Halloween month is officially HERE! (Can you tell I’m excited?) T&G Global is stirring up some excitement of its own, as the marketer is strategizing to give JAZZ™ apples a boost during this highly anticipated promotional period.

“We’re sharing some fun, spooky recipes on our social media channels that are healthier than your typical Halloween candy. These are simple recipes that families can make and enjoy together, with JAZZ apples of course,” said Head of Marketing Rebecca Chapman. “As well as sharing recipes, we’re also celebrating with new point of sale displays, a dedicated Halloween website, and a fun Instagram filter.”

In a press release, Chapman noted that Halloween is a popular time of the year in key international markets, making it the perfect occasion to encourage consumers to make healthier choices. For the campaign, JAZZ apples’ signature motto, “Is it JAZZ™ time yet?” has been morphed into a seasonal motto: “Is it BOO time yet?”

New point-of-sale artwork embraces JAZZ’s refreshed look and integrates Halloween elements with carved apples that would give anyone the chills.

This fully integrated seasonal campaign will be rolled out across key markets in Asia, Europe, and the United States.

Are you ready for spooky season? Your retail shelves will say it all.

T&G Global