LEAMINGTON, ON - Amidst the wave of new products heading to PMA Fresh Summit this week, Lakeside Produce is stepping out on the show floor with a whole new look. The company announced plans to unveil a complete company rebrand at PMA 2018, which includes its historic logo.

“Our brand is a critical asset when we are looking for the right partner for the network,” said Robert Najm, VP of Global Sales and Marketing. “It’s a critical asset when we are working to add new customers, or for that matter when we are a recruiting new talent.”

Since its inception, the Lakeside logo has undergone small changes. But now, according to a press release, the family-owned company is investing in establishing a new logo and brand guidelines that represent its core brand identity: simplicity, innocence, honesty, and approachability.

The following include assets undergoing rebrand changes:

• A complete overhaul of the logo, color scheme, and brand guidelines
• Redesigned packaging crafted to be eye catching, and feel inviting to consumers
• A custom, reimagined tradeshow booth to be unveiled at PMA
• New brand assets to enhance the company’s online presence, including product photography, videos, and logo animations

The rebrand also comes at a time of expansion for the company, and thus is a means to maintain broad appeal, one thing it hopes to achieve with its colorful new iconographic logo.

But don’t take my word for it! Go check out the rebrand for yourself at booth #4073.

Lakeside Produce